Community outreach and engagement

Empowering decisions, improving outcomes

Our goal at HealthEquity is to save and improve lives by empowering healthcare consumers. As experts in our field, we have a responsibility to help bridge the gap in financial literacy and confidence.

Purple with Purpose: building stronger communities through action

The Purple with Purpose program gives team members the opportunity to support 501(c)(3) organizations they are passionate about. Each full-time team member can use up to 16 hours of annual volunteer time off (VTO) for community service.

Guided by Purple with Purpose Champions, the program also organizes group volunteer activities in six regions that have significant team member presence. Our Purple with Purpose Champions partner with many organizations for teammates to use their VTO, including:

[HUNGER TASK FORCE LOGO] [DAYS FOR GIRLS LOGO] [IRVING CARES LOGO] [ST MARY’S FOOD BANK LOGO] [WASATCH COMMUNITY GARDENS LOGO] [USANA KIDS EAT LOGO] [HABITAT FOR HUMANITY LOGO] [DARE TO CARE LOGO]

Because many of our team members work remotely, Purple with Purpose also partners with Lemontree—a 501(c)(3) dedicated to addressing food insecurity. Lemontree’s advanced SMS helpline and online database allow HealthEquity volunteers to connect users to essential resources like food banks, pantries, soup kitchens, and Supplemental Nutrition Assistance Program (SNAP) programs.

By offering personalized, location-based food resource lists, we’re using technology to make a meaningful impact, helping families access the assistance they need.

HealthEquity Community Foundation: Building financial literacy and healthcare confidence in the communities where we live and work

In 2024 we proudly introduced the HealthEquity Community Foundation, a 501(c)(3) nonprofit organization committed to making a meaningful difference. The foundation supports charitable organizations that align with four critical focus areas:

Through these efforts, the HealthEquity Community Foundation seeks to empower communities, address pressing challenges, and create pathways for lasting impact. Learn more about the HealthEquity Community Foundation’s impact here.